Our Story
From the UK to the East Coast.
Cube Group started as a team of four in Leeds, UK — one month before a global pandemic — and grew into an international customer-acquisition company representing brands like HelloFresh, Factor and The Modern Milkman across the US East Coast.
Our mission
“To expand opportunity to as many people as possible so they can reach their potential.”
The journey
Built step by step.
- 01Feb 2020
Four people in Leeds
Cube opened its doors in Leeds, UK with a team of four. Founder & CEO Arian Eskandari had spent four years in sales and marketing in London before moving north to build something of his own — one month later, the world shut down.
- 022020–2023
Growing through the storm
While most of the world stood still, genuine face-to-face marketing kept winning. We thrived through COVID, built sales teams across multiple cities in Northern UK, and turned what worked into simple, scalable systems anyone could learn.
- 03Oct 2023
New Haven, CT — first US market
We took those systems across the Atlantic and opened our first US office in New Haven, Connecticut — the proving ground for everything we now do on the East Coast.
- 04Oct 2025
Boston, MA
Two years of US growth later, we expanded to Boston, Massachusetts — our fastest-growing market, led by people who started as Sales Representatives themselves.
- 05Next
Every state on the East Coast
The expansion program continues: new markets, run by leaders we develop from within. The people who will open those offices are joining Boston and New Haven right now.
What we stand for
The values behind the growth.
Respect
To be able to work within a successful team.
Positive
We influence all contributors within our business and leave a lasting impression for everyone.
Accountability
Take control of our opportunity and look at all situations as a possibility to grow and develop.
Investable
Do what we say we're going to do and create the right working environment for brand ambassadors, clients and collaborators.
Supportive
Provide support to like-minded people at every level.
Fearless
Create an environment with no seniority and allow the right examples to grow.